{"id":1730571,"date":"2025-09-03T15:28:14","date_gmt":"2025-09-03T22:28:14","guid":{"rendered":"https:\/\/www.fintelconnect.com\/?page_id=1730571"},"modified":"2026-04-14T08:36:08","modified_gmt":"2026-04-14T15:36:08","slug":"financial-industry-affiliate-marketing-report-2025","status":"publish","type":"page","link":"https:\/\/www.fintelconnect.com\/fr\/guides\/financial-industry-affiliate-marketing-report-2025\/","title":{"rendered":"Rapport 2025 sur le marketing d'affiliation dans le secteur financier"},"content":{"rendered":"<h1>2025\/2026 Financial Industry Affiliate Marketing Report<\/h1>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/08\/2025-FIAM-WordPress-img-1.png\" alt=\"Forbes Feature Fintel Connect's CPA Benchmarking Guide \"><\/p>\n<div>\n<p>    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"21389375\",\n    formId: \"b33be2f5-7449-4830-b8b3-15346ef4858f\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div>\n<div>\n<p><strong>The annual Financial Industry Affiliate Marketing Report is back<\/strong>\u2014spotlighting the key trends, tactics, and opportunities shaping banking and fintech acquisition strategies in the year ahead.<\/span><\/p>\n<p>This report offers a direct line to the affiliates driving real results: what products they\u2019re prioritizing, how their strategies are evolving, and what financial brands must do to stay competitive.<\/span><\/p>\n<p>Customer acquisition in financial services is shifting fast. From AI disruption to changing consumer behavior, staying ahead of the curve is no longer optional\u2014it\u2019s essential. That\u2019s why we went straight to the source: the publishers, aggregators, content creators, and comparison platforms fueling the next wave of financial marketing performance.<\/span><\/p>\n<\/div>\n<div>\n<p><strong>Why this report matters?<\/strong><\/p>\n<p>Affiliates sit at the intersection of <strong>consumer demand and financial product promotion<\/strong>. They know what people are searching for, which offers convert, and where your message might be falling flat \u2014 often before traditional analytics catch up. They\u2019re not just distributors. <strong >They\u2019re demand detectors.<\/strong><\/span><\/p>\n<p>We surveyed <strong>100+ affiliates<\/strong> of all shapes and sizes on the front lines of financial marketing actively working with banks, credit unions and fintechs across the U.S. and Canada to bring you unfiltered insights from affiliates driving acquisiton forward. If you&#8217;re ready to move beyond generic &#8220;best practices&#8221; and into strategies that actually convert, this report is your roadmap.<\/span><\/p>\n<p>If you&#8217;re ready to move beyond generic &#8220;best practices&#8221; and into strategies that actually convert, this is your acquisition roadmap. This report reflects not only the trends and opportunities you\u2019ve helped surface, but also a shared commitment to driving smarter, more impactful growth for financial brands. <strong>Get the report now!<\/strong><\/span><\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/icon01-1.png\" alt=\"\"><\/p>\n<div>&#x2714;&#xfe0f; Discover the new rules of affiliate growth. Unlock actionable tactics and proven growth drivers in affiliate strategy<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/icon02.png\" alt=\"\"><\/p>\n<div>&#x2714;&#xfe0f; What 2025\u2019s top affiliates are predicting and prioritizing\u2014and what brands need to deliver to stay competitive<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/icon03.png\" alt=\"\"><\/p>\n<div>&#x2714;&#xfe0f; What financial brands should focus on and where untapped opportunities exist<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/icon04.png\" alt=\"\"><\/p>\n<div>&#x2714;&#xfe0f; How publishers assess financial institution partnership opportunities<\/span><\/p>\n<\/div>\n<div>\n<h3>Who is this report for?\u00a0<\/span><\/h2>\n<ul>\n<li><strong>Marketing leaders<\/strong> at banks, credit unions, and fintechs focused on performance-driven growth<\/li>\n<li><strong>Affiliate managers<\/strong> running mature programs or just starting to scale<\/li>\n<li><strong>ffiliate partners and publishers<\/strong> looking to align with financial brands through deeper strategy and insight<\/li>\n<\/ul>\n<\/div>\n<div>\n<h3>Why download this report?\u00a0<\/span><\/h2>\n<p><strong>Emerging Financial Product Trends:<\/strong> Discover\u00a0<\/span>which consumer and business financial products are expected to dominate in 2025\/ 2026\u2014based on direct affiliate insights.<\/p>\n<p><strong>Top Tactics Driving Affiliate Growth:<\/strong> Uncover the top tactics high-performing programs are using to scale efficiently and drive measurable acquisition.<\/p>\n<p><strong>Shifting Affiliate Priorities:<\/strong> Understand how affiliates are evolving\u2014what they\u2019re prioritizing, and how their expectations of brand partners are changing. Learn which areas of the affiliate channel are underutilized\u2014and how to capitalize on untapped growth potential.<\/p>\n<p><strong>Strategic Guidance for Financial Leaders:<\/strong> From channel strategy to partner enablement\u2014get the key takeaways executives need to make informed decisions in a shifting market.<\/p>\n<p><strong>The New Rules of Affiliate Growth: <\/strong>Trust, speed, and measurable performance now define success. This report lays out what that looks like in practice.<\/p>\n<p><strong>Market Challenges:<\/strong> Learn what affiliate and brand leaders see as the biggest barriers\u2014and how to overcome them.<\/p>\n<p><strong>Actionable Advice from Leading Affiliates:<\/strong> Hear directly from the partners driving acquisition today: what they want, what\u2019s working, where brands fall short, and how to improve.<\/span><\/p>\n<p><strong>The 2025 Financial Industry Affiliate Marketing Report<\/strong> reveals critical trends and insights that financial marketers can\u2019t afford to ignore. Whether you\u2019re optimizing an established affiliate program or exploring new growth channels, this report equips you with the knowledge to stay ahead of the competition.\u00a0Don\u2019t miss your chance to unlock proven strategies and market intelligence exclusive to the financial marketing.<\/p>\n<p><strong>Get the full report now and lead the way in affiliate marketing innovation.<\/strong><\/p>\n<\/div>\n<p><p>\n        <a href=\"#download\">Email me my free report <\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_height\":1548,\"image_position\":\"center-right\",\"image_width\":2650,\"media_visibility\":\"m\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"2025\/2026 Financial Industry Affiliate Marketing Report\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\",\"title_style\":\"h4\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/08\/2025-FIAM-WordPress-img-1.png\",\"image_alt\":\"Forbes Feature Fintel Connect's CPA Benchmarking Guide \",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_background\":\"#022658\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"html\",\"props\":{\"class\":\"uk-section-primary uk-light uk-padding\",\"content\":\"<script charset=\\\"utf-8\\\" type=\\\"text\/javascript\\\" src=\\\"\/\/js.hsforms.net\/forms\/embed\/v2.js\\\"><\/script>\\n<script>\\n  hbspt.forms.create({\\n    portalId: \\\"21389375\\\",\\n    formId: \\\"b33be2f5-7449-4830-b8b3-15346ef4858f\\\",\\n    region: \\\"na1\\\"\\n  });\\n<\/script>\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>The annual Financial Industry Affiliate Marketing Report is back<\/strong>\u2014spotlighting the key trends, tactics, and opportunities shaping banking and fintech acquisition strategies in the year ahead.<\/span><\/p>\n\n\\n\n\n<p>This report offers a direct line to the affiliates driving real results: what products they\u2019re prioritizing, how their strategies are evolving, and what financial brands must do to stay competitive.<\/span><\/p>\n\n\\n\n\n<p>Customer acquisition in financial services is shifting fast. From AI disruption to changing consumer behavior, staying ahead of the curve is no longer optional\u2014it\u2019s essential. That\u2019s why we went straight to the source: the publishers, aggregators, content creators, and comparison platforms fueling the next wave of financial marketing performance.<\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Why this report matters?<\/strong><\/p>\n\n\\n\n\n<p>Affiliates sit at the intersection of <strong>consumer demand and financial product promotion<\/strong>. They know what people are searching for, which offers convert, and where your message might be falling flat \u2014 often before traditional analytics catch up. They\u2019re not just distributors. <strong >They\u2019re demand detectors.<\/strong><\/span><\/p>\n\n\\n\n\n<p>We surveyed <strong>100+ affiliates<\/strong> of all shapes and sizes on the front lines of financial marketing actively working with banks, credit unions and fintechs across the U.S. and Canada to bring you unfiltered insights from affiliates driving acquisiton forward. If you're ready to move beyond generic \\\"best practices\\\" and into strategies that actually convert, this report is your roadmap.<\/span><\/p>\n\n\\n\n\n<p>If you're ready to move beyond generic \\\"best practices\\\" and into strategies that actually convert, this is your acquisition roadmap. This report reflects not only the trends and opportunities you\u2019ve helped surface, but also a shared commitment to driving smarter, more impactful growth for financial brands. <strong>Get the report now!<\/strong><\/span><\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-4,1-4,1-4,1-4|1-2,1-2,1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/02\/icon01-1.png\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"&#x2714;&#xfe0f; Discover the new rules of affiliate growth. Unlock actionable tactics and proven growth drivers in affiliate strategy<\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/02\/icon02.png\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"&#x2714;&#xfe0f; What 2025\u2019s top affiliates are predicting and prioritizing\u2014and what brands need to deliver to stay competitive<\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/02\/icon03.png\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"&#x2714;&#xfe0f; What financial brands should focus on and where untapped opportunities exist<\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2025\/02\/icon04.png\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"&#x2714;&#xfe0f; How publishers assess financial institution partnership opportunities<\/span><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Who is this report for?\u00a0<\/span><\/h2>\n\n\\n\n\n<ul>\\n\n\n<li><strong>Marketing leaders<\/strong> at banks, credit unions, and fintechs focused on performance-driven growth<\/li>\n\n\\n\n\n<li><strong>Affiliate managers<\/strong> running mature programs or just starting to scale<\/li>\n\n\\n\n\n<li><strong>ffiliate partners and publishers<\/strong> looking to align with financial brands through deeper strategy and insight<\/li>\n\n\\n<\/ul>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}],\"name\":\"Hero\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>Why download this report?\u00a0<\/span><\/h2>\n\n\\n\n\n<p><strong>Emerging Financial Product Trends:<\/strong> Discover\u00a0<\/span>which consumer and business financial products are expected to dominate in 2025\/ 2026\u2014based on direct affiliate insights.\\n\n\n<p><strong>Top Tactics Driving Affiliate Growth:<\/strong> Uncover the top tactics high-performing programs are using to scale efficiently and drive measurable acquisition.\\n\n\n<p><strong>Shifting Affiliate Priorities:<\/strong> Understand how affiliates are evolving\u2014what they\u2019re prioritizing, and how their expectations of brand partners are changing. 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