{"id":1721976,"date":"2023-03-23T16:28:44","date_gmt":"2023-03-23T23:28:44","guid":{"rendered":"https:\/\/fintelconnect.yardstick.ca\/?page_id=1721976"},"modified":"2023-10-17T13:48:25","modified_gmt":"2023-10-17T20:48:25","slug":"influencers-affiliate-marketing-research-paper","status":"publish","type":"page","link":"https:\/\/www.fintelconnect.com\/fr\/guides\/influencers-affiliate-marketing-research-paper\/","title":{"rendered":"Les influenceurs sont \u00e0 l'origine de l'avenir du marketing d'affiliation pour les marques financi\u00e8res"},"content":{"rendered":"<h2>Guide<\/h2>\n<h1>Influencers are driving the future of affiliate marketing for financial brands<\/h1>\n<div>\n<p>More banks &amp; fintechs today are relying on influencers to find new customers via affiliate marketing (also known as \u201cperformance marketing\u201d), where brands pay only for new customers delivered by influencer partners. But exactly how effective is this channel?<\/p>\n<p>This research paper is a must-read for financial marketers that partner with influencers for customer acquisition, and those that aren\u2019t yet but are looking to get buy-in from executive stakeholders.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/03\/banks-hero.jpg\" alt=\"\"><br \/>\n<video src=\"\/wp-content\/uploads\/2022\/06\/cover-video.mp4\" poster=\"\"><\/video><\/p>\n<div>\n<h4 class=\"uk-h4\">Get the Research Paper Now<\/h4>\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 21389375,\n\t\t\t\t\t\t\t\t\tformId: \"9bd4a6fa-5478-461a-b994-dcfabb168f7a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1787032557000-9925949367\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1787032557000-9925949367\"><\/div><\/div>\n<h4>Fintel Connect and American Bankers Association are proud to collaborate on this research report<\/h4>\n<div>\n<p>With banks and financial institutions continuing to prioritize digital transformation, more are turning to affiliate partnerships with influencers to drive growth. This research paper surveyed senior marketers in financial services who\u2019ll help you understand<strong>:<\/strong><\/p>\n<ol>\n<li>How many are using influencers for affiliate marketing<\/li>\n<li>Technology obstacles that stand in the way of affiliate marketing<\/li>\n<li>The #1 barrier that\u2019s hindering influencers from driving more customers to financial institutions.<\/li>\n<\/ol>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/partners.png\" alt=\"partners fintel connect ABA research paper\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/Title-Page-v2.3.jpg\" alt=\"Influencer Driving the Future of Affiliate Marketing\"><\/p>\n<h2>Discover how influencers have the potential to <span>drive new customers<\/span> to your financial institution<\/h2>\n<p>\n    <a href=\"#download\">Download the Guide<\/a>\n<\/p>\n<h2>Resources<\/h2>\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"\",\"image\":\"\",\"image_position\":\"center-right\",\"image_width\":\"600\",\"media_visibility\":\"m\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Guide\",\"margin\":\"small\",\"title_element\":\"h2\",\"title_style\":\"h6\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Influencers are driving the future of affiliate marketing for financial brands\",\"margin_remove_top\":true,\"title_element\":\"h1\",\"title_style\":\"h4\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>More banks &amp; fintechs today are relying on influencers to find new customers via affiliate marketing (also known as \\u201cperformance marketing\\u201d), where brands pay only for new customers delivered by influencer partners. 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