{"id":1720350,"date":"2023-03-14T14:03:28","date_gmt":"2023-03-14T21:03:28","guid":{"rendered":"https:\/\/fintelconnect.yardstick.ca\/?page_id=1720350"},"modified":"2026-08-04T15:38:58","modified_gmt":"2026-08-04T22:38:58","slug":"resources","status":"publish","type":"page","link":"https:\/\/www.fintelconnect.com\/fr\/resources\/","title":{"rendered":"Ressources"},"content":{"rendered":"<h1>Resources<\/h1>\n<div>\n<p>Guides, articles, case studies, and webinars to help brands and affiliate partners stay ahead in financial marketing.<\/p>\n<\/div>\n<h3>Browse topics<\/h3>\n<ul>\n<li>\n<\/li>\n<li>\n<p><a href=\"\/guides\"><\/p>\n<p>Guides<\/p>\n<p><\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"\/case-studies\/\">Case studies<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"\/compare\/\">Compare Fintel Connect<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>Blog<\/h2>\n<p><p>\n        <a href=\"\/blog\">See all<\/a>\n    <\/p>\n<\/p>\n<div>\n<\/div>\n<h2>Webinars<\/h2>\n<p><p>\n        <a href=\"\/webinars\">See all<\/a>\n    <\/p>\n<\/p>\n<div>\n<\/div>\n<h2>Guides<\/h2>\n<p><p>\n        <a href=\"\/guides\">See all<\/a>\n    <\/p>\n<\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/WordPress-MiniGuide-Budgets.png\" alt=\"Fintel Connect mini guide cover showing why financial marketing budgets still start with last year's number, with a tablet preview of the guide on shifting from historical budgeting to outcome-based bank marketing investment\"><\/p>\n<h3>Why Financial Marketing Budgets Still Start With Last Year\u2019s Number<\/h3>\n<div>56% of banks still budget based on last year\u2019s spend. Learn why that\u2019s holding your institution back\u2014and how to shift to outcome-based marketing budgeting.<\/div>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/financial-marketing-budgets-start-with-last-years-number\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Forbes.png\" alt=\"Promotional graphic from Fintel Connect asking \u201cCan You Prove What Your Marketing Spend Is Delivering?\u201d alongside a report titled \u201cThe Marketing ROI Gap in Banking\u201d by Cornerstone Advisors, highlighting insights from 126 U.S. banking executives. The image features a tablet displaying digital marketing icons flowing upward, representing effective marketing channels for financial services and the role of an affiliate marketing agency in channel spend, ROI, and attribution gaps. As seen in Forbes\"><\/p>\n<h3>The Marketing ROI Gap in Banking: How Financial Institutions Spend, Measure, and (Struggle to) Prove Marketing\u2019s Value<\/h3>\n<div>Cornerstone Advisors\u2019 new research shows how banks and credit unions are measuring marketing ROI, where attribution falls short, and why spend and performance remain misaligned.<\/div>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/financial-marketing-roi\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/WordPress-CPA-2Pager.png\" alt=\"A graphic set against a desaturated mauve-to-blue gradient with a mockup of an IPad Mockup of \"What\u2019s Driving CPA Changes Across Financial Products in 2026: Updated Industry Benchmarks\" by Fintel Connect\"><\/p>\n<h3>What\u2019s Driving Cost Per Acquisition (CPA) Changes Across Financial Products in 2026?<\/h3>\n<div>This year\u2019s benchmarks reflect changing market dynamics, evolving consumer behavior, and how brands and affiliates are adapting to AI-driven discovery and new traffic patterns.<\/div>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/whats-driving-cpa-changes-across-financial-products-in-2026?\"><\/a><\/p>\n<\/li>\n<\/ul>\n<h2>Case studies<\/h2>\n<p><p>\n        <a href=\"\/case-studies\">See all<\/a>\n    <\/p>\n<\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/WordPress-CaseStudy-Qtrade.png\" alt=\"Qtrade Direct Investing affiliate marketing case study graphic showing 127% account growth and 113% click increase using high-impact affiliates, optimised offers, and data-backed campaign strategy\"><\/p>\n<h3>Qtrade<\/h3>\n<div>\n<p>See how Qtrade, Canada\u2019s #1 online investing platform, strengthened its affiliate channel, expanded visibility across high-intent publisher sites, and increased approved accounts by 127% YoY.<\/p>\n<\/div>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/qtrade-case-study\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/WordPress-CaseStudy-FrugalFlyer-1.png\" alt=\"Case study banner for Fintel Connect and Frugal Flyer showing a 285% increase in product approvals through travel rewards and credit card affiliate marketing content strategy\"><\/p>\n<h3>Frugal Flyer<\/h3>\n<div>\n<p>Unpack how strategic publisher partnerships can help financial brands reach high-intent consumers, improve product visibility, and drive measurable acquisition through trusted content.<\/p>\n<\/div>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/frugal-flyer-case-study\"><\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/WordPress-Casestudy-Grasshopper.png\" alt=\"Fintel Connect and Grasshopper Bank case study graphic showing 250% growth in approved accounts since March 2024 through affiliate marketing \u2014 partner mix breakdown: 87% large-scale publishers, 13% micro affiliates.\n\"><\/p>\n<h3>Grasshopper<\/h3>\n<div>\n<p>As a fully digital bank, Grasshopper relies heavily on digital marketing to drive growth. Early experiments with a select group of affiliate partners revealed the channel\u2019s potential, but a lean marketing team made it difficult to scale.<\/p>\n<\/div>\n<p><a href=\"https:\/\/resources.fintelconnect.com\/grasshopper-case-study\"><\/a><\/p>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"css\":\".el-section {\\n    background: 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of banks still budget based on last year\u2019s spend. Learn why that\u2019s holding your institution back\u2014and how to shift to outcome-based marketing budgeting.\",\"image\":\"wp-content\/uploads\/2026\/05\/WordPress-MiniGuide-Budgets.png\",\"image_alt\":\"Fintel Connect mini guide cover showing why financial marketing budgets still start with last year's number, with a tablet preview of the guide on shifting from historical budgeting to outcome-based bank marketing investment\",\"link\":\"https:\/\/resources.fintelconnect.com\/financial-marketing-budgets-start-with-last-years-number\",\"title\":\"Why Financial Marketing Budgets Still Start With Last Year\u2019s Number\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Cornerstone Advisors\u2019 new research shows how banks and credit unions are measuring marketing ROI, where attribution falls short, and why spend and performance remain misaligned.\",\"image\":\"wp-content\/uploads\/2026\/04\/WordPress-Cornerstone-Report-Forbes.png\",\"image_alt\":\"Promotional graphic from Fintel Connect asking \u201cCan You Prove What Your Marketing Spend Is Delivering?\u201d alongside a report titled \u201cThe Marketing ROI Gap in Banking\u201d by Cornerstone Advisors, highlighting insights from 126 U.S. banking executives. The image features a tablet displaying digital marketing icons flowing upward, representing effective marketing channels for financial services and the role of an affiliate marketing agency in channel spend, ROI, and attribution gaps. 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Early experiments with a select group of affiliate partners revealed the channel\u2019s potential, but a lean marketing team made it difficult to scale.<\/p>\n\n\",\"image\":\"wp-content\/uploads\/2025\/10\/WordPress-Casestudy-Grasshopper.png\",\"image_alt\":\"Fintel Connect and Grasshopper Bank case study graphic showing 250% growth in approved accounts since March 2024 through affiliate marketing \u2014 partner mix breakdown: 87% large-scale publishers, 13% micro affiliates.\\n\",\"link\":\"https:\/\/resources.fintelconnect.com\/grasshopper-case-study\",\"title\":\"Grasshopper\"}}]}]}]}]}],\"version\":\"5.0.38\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resources Guides, articles, case studies, and webinars to help brands and affiliate partners stay ahead in financial marketing. Browse topics Guides Case studies Compare Fintel [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1720350","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources | Fintel Connect<\/title>\n<meta name=\"description\" content=\"We bring you the latest in fintech-focused affiliate marketing resources, tips, and insights to take your partnerships to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fintelconnect.com\/fr\/resources\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" 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