Fintel Connect CEO Nicky Senyard Named Finalist for Startup Women of the Year Award

Recognition at the 2026 Startup Growth Awards celebrates Senyard’s track record building and scaling technology businesses and advancing innovation in financial services

VANCOUVER, BC, SEPTEMBER 19, 2026 - Fintel Connect, financial services’ only dedicated affiliate marketing agency, network, and platform, today announced that co-founder and CEO Nicky Senyard has been named a finalist for the Startup Women of the Year Award au 2026 Startup Growth Awards.

The Startup Growth Awards recognize Canadian founders, innovators, and companies for their achievements, innovation, and contributions to business and economic growth. The Startup Women of the Year Award celebrates female founders who are building ambitious businesses, challenging expectations, and creating a path for the next generation of women entrepreneurs.

Senyard’s recognition reflects more than two decades spent building and scaling technology businesses. She previously founded Income Access, growing the company into a widely adopted affiliate tracking platform before its acquisition in 2016. In 2020, she co-founded Fintel Connect to solve a new challenge: helping financial institutions grow through affiliate marketing while meeting the performance, technology, and content compliance demands of a highly regulated industry.

Under Senyard’s leadership, Fintel Connect has grown into the only affiliate marketing platform, network, and agency built exclusively for financial services, supporting more than 100 banks, credit unions, fintechs, and insurers across North America, including Grasshopper, Scotiabank, and BMO.

The company has continued to expand beyond traditional affiliate program management, developing technology such as Contrôle Fintel, its AI-powered content compliance and brand safety platform, and helping financial brands adapt their acquisition strategies as AI-powered search increasingly influences how consumers discover and evaluate financial products.

“Building a company is rarely a straight line. The milestones that actually mean something are the ones you reach with people who showed up for the hard parts,” said Nicky Senyard, CEO of Fintel Connect. “Being named alongside this group of women founders is a real honour, and one I’m sharing with the team that made it possible.”

The 2026 Startup Growth Awards finalists were announced on September 18. Winners will be revealed and celebrated at the third annual AGAZ Summit on September 21, 2026, where finalists from across Canada’s startup community will be recognized.

À propos de Fintel Connect

Fintel Connect is the leading all-in-one affiliate marketing agency, platform, and network exclusively for financial services. The company drives scalable net new growth for the modern bank, credit union, fintech, and insurer through its specialized tools, expert support, and deep experience in regulated environments. Fintel Connect proudly partners with thousands of targeted, high-quality traffic sources and powers the affiliate programs of 100+ leading financial institutions, including Grasshopper, Scotiabank, and BMO.

About the Startup Growth Awards

Les Startup Growth Awards recognize entrepreneurs and startups for their achievements, innovation, and contributions to business and economic growth. Powered by CanadianSME and Startup Growth Magazine, the awards provide a national platform for founders and emerging companies to gain recognition and connect with Canada’s broader business and investment community. The 2026 finalists will be recognized at the AGAZ Summit on September 21, 2026.