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Ready to move your financial marketing campaigns to a Rakuten affiliate alternative?

Rakuten Advertising is built for global consumer brands across every industry, not the regulatory reality financial institutions operate in. Fintel Connect is the specialist alternative: a platform, a curated affiliate network, agency support, and content compliance monitoring, all built exclusively for financial services.

Fintel Connect FINTEL CONNECT
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Ease of use

Rakuten Advertising’s score: 8.7

SOURCE: G2 reviews
★★★★★ 4.8/5 141 reviews
Trusted by
BMO
Scotiabank
CIBC
Western Alliance Bank
Grasshopper Bank
Neu Money
Coast Capital Savings
Peak Bank
Join 100+ banks, credit unions, and fintechs that rely on Fintel Connect for measurable customer growth
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Why financial brands need a specialist affiliate platform, network, and agency

Generalist platforms are built to serve every industry at once, which means financial-specific nuance isn't the priority it needs to be. Fintel Connect's technology, affiliates, and agency team are fluent in regulatory disclosure requirements and financial compliance language.

How Fintel Connect compares

Category
Fintel Connect
Rakuten Advertising
What you get
Technology, financial affiliates, expert management, reporting, and content compliance in one solution
Affiliate technology, a global network, and cross-channel services
Affiliate ecosystem
Thousands of vetted financial affiliates, creators, comparison sites, newsletters, and podcasters
A large global network spanning industries, regions, and audience types
Financial expertise
Specialists across banking, lending, cards, investing, and insurance
Broad affiliate expertise across multiple industries
Program management
Dedicated support for strategy, recruitment, CPA guidance, execution, and optimization
Strategic support based on the selected service model
Content compliance
Fintel Check provides AI-powered monitoring, screenshots, records, and financial services rules
General content compliance support not designed specifically for financial services
Reporting
Tracks applications, approvals, funded accounts, deposits, loans, policies, and product-level pay-outs
Global tracking, attribution, forecasting, and affiliate performance reporting
AI visibility
In-house generative engine optimization (GEO) expertise focused on how affiliates influence financial product discovery
Focused primarily on global reach, technology, and affiliate performance
Internal workload
Operates as an extension of your marketing team
Resource needs depend on platform setup and service level
Best fit
Financial institutions seeking one specialist to grow, manage, measure, and protect the channel
Brands prioritizing broad global reach across industries and markets
Speak to an expert

Who Fintel Connect is best for

Icon representing a financial institution — bank building symbol.

Banks, fintechs, and credit unions that need a platform, network, and team that understand regulated products and acquisition goals

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Teams that need support with affiliate strategy, recruitment, optimization, reporting, and daily program management

Icon representing affiliate content oversight — checklist symbol.

Brands that need strategy, insights, and deeper oversight of affiliate content, including rates, offers, disclosures, eligibility requirements

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Teams that want curated financial affiliate partners and enhanced AI visibility on AI search engines, including ChatGPT and Gemini

Financial affiliate growth backed by measurable results

Grasshopper Bank Icon
Case Study

Grasshopper Bank

Scaling new account approvals by 250% through strategic affiliate expansion

As a fully digital bank, Grasshopper relies heavily on digital marketing to drive growth. Early experiments with a select group of affiliate partners revealed the channel’s potential, but a lean marketing team made it difficult to scale.

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Neo Financial
Case Study

Neo Financial

Scaling customer acquisition and brand reach by 511% through affiliate marketing

Neo Financial experienced exponential growth of 511% in net new customers, valuable brand visibility in the market, and boosted growth in high-quality partnerships by 400% in their first month.

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Qtrade
Case Study

Qtrade

Achieving 127% growth through strategic affiliate expansion 

See how Qtrade, Canada’s #1 online investing platform, strengthened its affiliate channel, expanded visibility across high-intent publisher sites, and increased approved accounts by 127% YoY.

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Coast Capital Savings Icon
Case Study

Coast Capital

Driving 650% growth in new accounts

Coast Capital Credit Union was struggling to expand beyond their regional market while keeping acquisition costs low. Their existing strategies weren’t delivering the growth they needed, so they turned to Fintel Connect.

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Policy Me Insurance
Case Study

PolicyMe

Achieving 65% year-over-year growth

Affiliate marketing has become a key driver of PolicyMe’s success, fueling high-quality customer acquisition, expanding brand visibility with top affiliate partners, and delivering a 65% year-over-year increase in submitted applications.

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Frugal Flyer
Case Study

Frugal Flyer

Turning trusted travel rewards content into a 285% increase in product approvals

Unpack how strategic affiliate partnerships can help financial brands reach high-intent consumers, improve product visibility, and drive measurable acquisition through trusted content.

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    Global reach only matters if it drives the right growth

    Consolidate affiliate technology, financial affiliate relationships, reporting, program management, and content compliance oversight with one partner built exclusively for financial services.

    Keep the reach. Add the specialization needed to turn it into measurable growth.

    Speak to an expert

    FAQ

    How do I migrate my affiliate program from Rakuten Advertising without losing momentum?

    Fintel Connect manages the full migration process, including affiliate relationship transfers and tracking continuity so your program keeps performing during the switch. Our team works directly with your existing affiliates to preserve relationships and commission structures.

    What is the best Rakuten Advertising alternative for financial services?

    Fintel Connect is a Rakuten Advertising alternative built exclusively for banks, credit unions, fintechs, lenders, insurers, and other financial companies. It combines affiliate technology, a vetted network, hands-on program management, custom reporting, and content compliance monitoring.

    What is the main difference between Fintel Connect and Rakuten Advertising?

    Rakuten Advertising provides global affiliate reach, technology, reporting, and strategic services across industries. Fintel Connect focuses exclusively on financial services and combines the platform with financial affiliates, specialized expertise, custom reporting, and content compliance monitoring.

    Do we have to leave Rakuten completely?

    No. Financial institutions can begin with a product pilot or hybrid model before moving the full affiliate program.

    What happens to our existing Rakuten affiliates?

    Priority affiliates can be mapped during the migration process. The transition plan can cover communication, onboarding, tracking changes, commission structures, active campaigns, and reporting continuity.

    Does Fintel Connect have its own affiliate network?

    Yes. Fintel Performance includes a network of more than 6,000 vetted affiliates built for financial services.

    Can Fintel Connect track approved and funded customers?

    Yes. Tracking can be aligned with financial customer journeys, including applications, approvals, funded accounts, deposits, loans, policies, and other product specific events.

    How does Fintel Connect support content compliance?

    Fintel Check helps automate monitoring through configurable rules, campaign records, screenshots, and historical evidence.

    How should we build the internal case for switching?

    Focus on measurable improvements:

    • Approved and funded customer growth
    • Affiliate quality
    • Compliance efficiency
    • Reporting clarity
    • Product-level CPA
    • Internal workload
    • AI and search visibility
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