Driving 420% growth via new accounts – uncover Live Oak Bank’s winning formula

Live Oak Bank is a leading digitally focused, FDIC-insured bank serving retail and small business customers across the US. The bank provides high-value financial products and services that help business owners buy, build, expand and operate their businesses.
Live Oak Bank faced a challenge – creating a strong affiliate program foundation that allowed for scale. The bank had previously experimented with affiliate marketing but turned to Fintel Connect for their industry expertise and to take their affiliate marketing results to the next level.
The results?
- 420% increase in approved accounts
- 30+ high-quality partners added to their partner mix in the first six months
- 80% reduction in average acquisition spend
Affiliate marketing has emerged as a core contributor to Live Oak Bank’s growth. Learn how Live Oak Bank achieved its success with the help of Fintel Connect, and how your financial brand can too.
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Who is this case study for?
- Are you a financial institution looking to expand beyond your current brand footprint? Live Oak Bank leveraged the affiliate channel to expand their reach and saw triple-digit growth in new accounts.
- Want to scale through strategic high-quality affiliate partnerships? Learn how Live Oak Bank secured top placements in Tier 1 publications which fueled growth and strengthened its market presence.
- Need a cost-effective way to attract high-value customers? Affiliate marketing helped Live Oak Bank do more than acquire new high-value customers — it built brand trust and laid the foundation for long-term, sustainable growth.