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Driving 650% Growth in New Accounts — Discover Coast Capital’s Success Story

Coast Capital Credit Union is Canada’s largest credit union by membership and is dedicated to serving Canadians by offering a range of personal banking services, including chequing accounts, mortgages, loans, and wealth solutions. 

Coast Capital Credit Union was struggling to expand beyond their regional market, making campaigns inefficient and keeping acquisition costs high. Their existing strategies weren’t delivering the growth they needed, so they turned to Fintel Connect for a more tailored solution.

The results?

  • 650% increase in new account acquisitions.
  • 12.5% reduction in cost per acquisition.
  • Expanded their reach beyond regional limits with cost-effective, data-driven, geo-targeted strategies.
  • Compared to other channels, affiliate marketing has made up 18% of Coast Capital’s new membership applications.

Affiliate marketing has emerged as a core contributor to Coast Capital’s growth, driving high-quality growth of new accounts. Learn how they achieved this success —and how your financial institution can too.

Who is this case study for?

  • If you’re a financial institution looking to expand beyond your current geographic footprint, find out how affiliate marketing can help. Coast Capital leveraged this channel to extend beyond their provincial reach and ultimately achieve triple-digit growth in new accounts while optimizing for cost efficiency. 
  • Looking to scale with targeted affiliate partnerships? Learn how Coast Capital built strong relationships with top affiliates, focusing on specific regions to drive growth and boost brand visibility. 
  • Searching for a cost-effective way to attract high-value customers? Discover how affiliate marketing became a powerful tool for Coast Capital to drive customer acquisition, enhance brand credibility, and support long-term growth. 
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