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Fintel Connect Blog

Your hub for the latest trends and tips in performance marketing.

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Is Affiliate Marketing The Best Way To Monetize Content?

Is Affiliate Marketing The Best Way To Monetize Content?

In this article What's the best way to monetize your content and maximize your earning potential? Learn the differences between affiliate marketing, sponsorships, and self-authored content, and what you need to consider before you set off on your journey as a content...

Affiliate Managers: The Alfred to your Batman

Affiliate Managers: The Alfred to your Batman

In this article An affiliate manager can be the secret weapon that helps you maximize your customer acquisition rates, providing you with insider knowledge, expertise, and resources that will boost the performance of your affiliate marketing campaigns.If you’ve read...

CPA Affiliate Networks:  What to Consider Before Joining

CPA Affiliate Networks: What to Consider Before Joining

In this article Not sure if an affiliate network is the right fit for your brand or is giving you the best CPA? Here's what influencers, publishers and content creators should look for when evaluating an affiliate network before you decide to apply.Joining a CPA...

Why You Need to Start Affiliate Marketing Today

Why You Need to Start Affiliate Marketing Today

In this article For those unsure about whether affiliate marketing is right for you, we’ve put together five reasons why you should start affiliate marketing right now! Read on to learn where your time is best spent.  Affiliate marketing is a model that bloggers...

Key Trends Reshaping the Financial Industry

Key Trends Reshaping the Financial Industry

In this article Banks must position themselves well for the new normal by getting ahead of these key fintech trends. These are six important financial industry trends to watch out for in 2022 and beyond.Last updated: December 8, 2021  2020 was a year of significant...

Midwest Bank Center – Community Bank Month Feature

Midwest Bank Center – Community Bank Month Feature

In this article In this community bank feature, we spoke with an executive from Midwest Bank Centre about how community banks differ from other banks and how the Covid-19 pandemic has affected small businesses.April is community bank month, a time to recognize the...

Evergreen Bank Group – Community Bank Month Feature

Evergreen Bank Group – Community Bank Month Feature

In this article In this community bank feature, we spoke to an executive from Evergreen Bank Group about how they serve their community and the strategies they are using to meet new customer demands.April is community bank month, a time to recognize the commitment and...

Wintrust Community Banks – Community Bank Month Feature

Wintrust Community Banks – Community Bank Month Feature

In this article We spoke to some of the executives at Wintrust Community Bank to learn more about their involvement with their communities and how community banks have evolved over the years.April is community bank month, a time to recognize the commitment and...

How Affiliate Marketing Works for Financial Institutions

How Affiliate Marketing Works for Financial Institutions

Fintel Connect's Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing. Interview Chapters00:00​ - Intro00:44 - Is now a good time to get into affiliate...

Influencer Marketing vs. Performance Marketing

Influencer Marketing vs. Performance Marketing

In this article You may be familiar with the idea of influencer marketing, but do you know how it differs from performance marketing? Keep reading to learn more.Whether it’s YouTube tutorials, TikTok dances or product comparisons, creating digital content can be a lot...

Webinar Recap: Compliant Digital Marketing and Growth

Webinar Recap: Compliant Digital Marketing and Growth

In this article We've put together some of the key takeaways from out recent webinar on compliant digital marketing and growth. Thank you to everyone who participated in our Compliant Digital Marketing and Growth panel. We’re always excited to share our insights and...

Webinar Recap: Going Where Your Consumer Are: Online

Webinar Recap: Going Where Your Consumer Are: Online

In this article We’ve pulled together the highlights and key takeaways from our recent webinar on meeting your customers in the online space.Thanks to all who attended MK Decision’s webinar Going Where Your Consumer Are: Online. We're always excited to collaborate...

What Marketers Need on the Frontlines of Sales

What Marketers Need on the Frontlines of Sales

In this article The marketing ecosystem for financial institutions is changing with many customers going online to fulfill their needs. Keep reading to find out what marketers need on the frontline of sales.For over a decade now, customers have decided to bank with an...

How to Create Financial Stability From Your Blog

How to Create Financial Stability From Your Blog

In this article Learn how to get the most from your blog content and create financial stability.In April, Amazon announced that it was slashing commissions in its affiliate program, Amazon Associates. In some of its largest product categories, the reduction was as...

Session Recap: Digital Marketing Channels for Your Bank

Session Recap: Digital Marketing Channels for Your Bank

In this article We’ve pulled some of the highlights from our discussion and shared them for easy reading below.Thanks to all who attended last week’s digital marketing session at the Pennsylvania Bankers Association Digital Banking Conference. We’re also thankful to...

The Golden Exit: 5 Tips for Exiting Your Tech Company

The Golden Exit: 5 Tips for Exiting Your Tech Company

In this article Fintel Connect's CEO and Founder Nicky Senyard shares her lessons learned from exiting her first tech company, and what every tech founder should know on their journey to acquisition.Find Nicky on LinkedIn and follow us @Fintel Connect. Or, if you’d...

Setting Up Your SEO For Organic Success

Setting Up Your SEO For Organic Success

In this article While the rules of SEO are ever-evolving, this article will get you up to speed on the essentials so that your business can establish a competitive position online.Updated: Feb 17, 2022 SEO is an essential digital marketing channel for capturing new,...

How To Plan Your Bank Marketing Budget

How To Plan Your Bank Marketing Budget

In this article Most budgeting approaches fall into two categories: top-down and bottom-up, each with pros and cons. Learn some helpful tips to help you decide on your budget strategy. Top-Down Budgeting Bottom-Up Approach The Golden Mean Most budgeting approaches...

How Financial Marketers Can Prevent Affiliate Fraud

How Financial Marketers Can Prevent Affiliate Fraud

In this article Investing in affiliate marketing doesn't come without risk. Read on to learn about ways to mitigate fraud risks with your affiliate marketing partnerships. Affiliate marketing can be a very powerful channel for driving revenue, but it also comes with...

CCBN Webinar Recap: The Future of Digital Marketing

CCBN Webinar Recap: The Future of Digital Marketing

In this article Read more about some of the key points from our webinar on how to optimize your bank's digital strategy.Thanks to all who attended last week's webinar on the future of digital marketing! ICYMI, we've put together a high-level recap of...

Pros and Cons of Flat Fee vs. Performance Marketing Models

Pros and Cons of Flat Fee vs. Performance Marketing Models

In this article There are some key differences between flat fees and performance marketing models, both with varying pros and cons. Keep reading to find out which model would work best for you.Updated: February 15, 2022 You have been creating content for some time now...