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Setting Up Your SEO For Organic Success
Yvette Edsall Digital Marketing ManagerSEO is an essential digital marketing channel for capturing new, high-intent audiences. While paid ads, social media and other channels can also generate website traffic, search traffic -- potential customers that clickthrough to...
Podcast Recap: Nicky Senyard on Growth & Customer Acquisition
Alana Levine Chief Revenue Officer This month, our very own Nicky Senyard, CEO of Fintel Connect, catches up with James Gilbert, Head of Marketing at CRMNEXT in his Banking On Experience Podcast. In this episode, the two discuss their perspectives on growth...
How Tech is Going to Change the Financial Industry (And How to Evolve With it)
Author: Alana Levine Chief Revenue OfficerThe fintech revolution is transforming the financial industry in a multitude of ways. Nowhere is this more apparent than in customer experience, where fintech startups are rapidly outpacing incumbent banks on cost, speed and...
How To Plan Your Bank Marketing Budget
Julia Wild DirectorBusiness Development As a financial marketer, planning your bank’s marketing budget is one of the most strategically valuable tasks you perform. A thoughtful, well-designed budget ensures that your marketing dollars are allocated to the most...
How Financial Marketers Can Prevent Affiliate Fraud
Nicky Senyard CEO and Founder Affiliate marketing can be a very powerful channel for driving revenue, but it also comes with certain risks. Arguably the most dangerous risk is affiliate fraud, where unscrupulous affiliates engage in false, illegal or unethical...
CCBN Webinar Recap: The Future of Digital Marketing
Author: Alana Levine Chief Revenue OfficerThanks to all who attended last week's webinar on the future of digital marketing! ICYMI, we've put together a high-level recap of our panel discussion on the future of digital marketing for banks and financial...