Fintel Connect Blog
Your hub for the latest trends and tips in performance marketing.
Is Affiliate Marketing The Best Way To Monetize Content?
In this article What's the best way to monetize your content and maximize your earning potential? Learn the differences between affiliate marketing, sponsorships, and self-authored content, and what you need to consider before you set off on your journey as a content...
Affiliate Managers: The Alfred to your Batman
In this article An affiliate manager can be the secret weapon that helps you maximize your customer acquisition rates, providing you with insider knowledge, expertise, and resources that will boost the performance of your affiliate marketing campaigns.If you’ve read...
CPA Affiliate Networks: What to Consider Before Joining
In this article Not sure if an affiliate network is the right fit for your brand or is giving you the best CPA? Here's what influencers, publishers and content creators should look for when evaluating an affiliate network before you decide to apply.Joining a CPA...
Why You Need to Start Affiliate Marketing Today
In this article For those unsure about whether affiliate marketing is right for you, we’ve put together five reasons why you should start affiliate marketing right now! Read on to learn where your time is best spent. Affiliate marketing is a model that bloggers...
Webinar Recap: The Power of Influencer and Content Marketing
In this article We've put together a recap of some of the key takeaways from our recent webinar on the power of influencer and content marketing.Thank-you to everyone who attended our webinar The Power of Influencer and Content Marketing with the Ohio Bankers League...
Webinar Recap: Influencer Marketing for Banks and Financial Institutions
In this article We've put together a recap of some of the key points from our recent webinar on influencer marketing for banks and financial institutions.Thank-you to everyone who attended our webinar Influencer Marketing: How to Develop Your Strategy to Drive New...
Key Trends Reshaping the Financial Industry
In this article Banks must position themselves well for the new normal by getting ahead of these key fintech trends. These are six important financial industry trends to watch out for in 2022 and beyond.Last updated: December 8, 2021 2020 was a year of significant...
Midwest Bank Center – Community Bank Month Feature
In this article In this community bank feature, we spoke with an executive from Midwest Bank Centre about how community banks differ from other banks and how the Covid-19 pandemic has affected small businesses.April is community bank month, a time to recognize the...
Evergreen Bank Group – Community Bank Month Feature
In this article In this community bank feature, we spoke to an executive from Evergreen Bank Group about how they serve their community and the strategies they are using to meet new customer demands.April is community bank month, a time to recognize the commitment and...
Wintrust Community Banks – Community Bank Month Feature
In this article We spoke to some of the executives at Wintrust Community Bank to learn more about their involvement with their communities and how community banks have evolved over the years.April is community bank month, a time to recognize the commitment and...
High Paying Financial Affiliate Programs to Promote in 2021
In this article For affiliates, we've put together a list of several of the most lucrative financial affiliate products you can promote on your site.There’s a lot to love about being a financial affiliate. Financial products are evergreen, profitable and used by...
How Affiliate Marketing Works for Financial Institutions
Fintel Connect's Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing. Interview Chapters00:00 - Intro00:44 - Is now a good time to get into affiliate...
Influencer Marketing vs. Performance Marketing
In this article You may be familiar with the idea of influencer marketing, but do you know how it differs from performance marketing? Keep reading to learn more.Whether it’s YouTube tutorials, TikTok dances or product comparisons, creating digital content can be a lot...
Is Debt Part of the “New Normal”? Interview with GreedyRates
Millions of households continue to struggle with the financial impact of the pandemic, but is the rise of personal debt just part of the "new normal"? I sat down with Danit Ianovici, Head Editor of GreedyRates, to discuss their comprehensive study on Canadian...
Webinar Recap: Compliant Digital Marketing and Growth
In this article We've put together some of the key takeaways from out recent webinar on compliant digital marketing and growth. Thank you to everyone who participated in our Compliant Digital Marketing and Growth panel. We’re always excited to share our insights and...
Webinar Recap: Going Where Your Consumer Are: Online
In this article We’ve pulled together the highlights and key takeaways from our recent webinar on meeting your customers in the online space.Thanks to all who attended MK Decision’s webinar Going Where Your Consumer Are: Online. We're always excited to collaborate...
What Marketers Need on the Frontlines of Sales
In this article The marketing ecosystem for financial institutions is changing with many customers going online to fulfill their needs. Keep reading to find out what marketers need on the frontline of sales.For over a decade now, customers have decided to bank with an...
How-To Series: Optimize Results Using Fintel’s Custom ID
In this article Learn how to optimize your affiliate results through Fintel's customer ID.Tracking links are fundamental in affiliate marketing. They are used to credit referral actions to the rightful affiliates. They are more than just a functional way to attribute...
How to Create Financial Stability From Your Blog
In this article Learn how to get the most from your blog content and create financial stability.In April, Amazon announced that it was slashing commissions in its affiliate program, Amazon Associates. In some of its largest product categories, the reduction was as...
How-To Guide: Managing Affiliate Marketing Cash Flow
Cash flow is the lifeblood of any affiliate marketing business. Here’s a practical guide to managing it better.
Session Recap: Digital Marketing Channels for Your Bank
In this article We’ve pulled some of the highlights from our discussion and shared them for easy reading below.Thanks to all who attended last week’s digital marketing session at the Pennsylvania Bankers Association Digital Banking Conference. We’re also thankful to...
The Golden Exit: 5 Tips for Exiting Your Tech Company
In this article Fintel Connect's CEO and Founder Nicky Senyard shares her lessons learned from exiting her first tech company, and what every tech founder should know on their journey to acquisition.Find Nicky on LinkedIn and follow us @Fintel Connect. Or, if you’d...
Webinar Recap: Choosing the Right Digital Marketing Channels for Your Bank
In this article We've recapped the most important takeaways you need to be strategic in planning the digital marketing of your bank.Thanks to all who attended last week's webinar on choosing the right digital channels for your bank. We're grateful to our friends...
Setting Up Your SEO For Organic Success
In this article While the rules of SEO are ever-evolving, this article will get you up to speed on the essentials so that your business can establish a competitive position online.Updated: Feb 17, 2022 SEO is an essential digital marketing channel for capturing new,...
Podcast Recap: Nicky Senyard on Growth & Customer Acquisition
This month, our very own Nicky Senyard, CEO of Fintel Connect, catches up with James Gilbert, Head of Marketing at CRMNEXT in his Banking On Experience Podcast. In this episode, the two discuss their perspectives on growth marketing for banks, the power of performance...
How Tech is Going to Change the Financial Industry (And How to Evolve With it)
The fintech revolution is transforming the financial industry in a multitude of ways. Nowhere is this more apparent than in customer experience, where fintech startups are rapidly outpacing incumbent banks on cost, speed and level of service. In this era of rapid...
How To Plan Your Bank Marketing Budget
In this article Most budgeting approaches fall into two categories: top-down and bottom-up, each with pros and cons. Learn some helpful tips to help you decide on your budget strategy. Top-Down Budgeting Bottom-Up Approach The Golden Mean Most budgeting approaches...
How Financial Marketers Can Prevent Affiliate Fraud
In this article Investing in affiliate marketing doesn't come without risk. Read on to learn about ways to mitigate fraud risks with your affiliate marketing partnerships. Affiliate marketing can be a very powerful channel for driving revenue, but it also comes with...
CCBN Webinar Recap: The Future of Digital Marketing
In this article Read more about some of the key points from our webinar on how to optimize your bank's digital strategy.Thanks to all who attended last week's webinar on the future of digital marketing! ICYMI, we've put together a high-level recap of...
Pros and Cons of Flat Fee vs. Performance Marketing Models
In this article There are some key differences between flat fees and performance marketing models, both with varying pros and cons. Keep reading to find out which model would work best for you.Updated: February 15, 2022 You have been creating content for some time now...