Fintel Connect Blog
Your hub for the latest trends and tips in performance marketing.
The Power of Empathy in Digital Banking
HeadlineIn this article, we explore three powerful recommendations that can help banks provide a more empathetic digital experience for their customers. As customers around the world increasingly adopt digital banking channels, banks face the challenge of providing...
All about that BaaS: The Future of Banking is Open
In this article Here's everything you need to know about BaaS (banking as a service), and how it's an exciting opportunity for incumbent banks to grow their digital portfolio through focusing on core strengths and leveraging partnerships.Banking as a Service (BaaS) is...
5 Bank Marketing Strategies to Keep in your Budget Next Year
In this blog postThinking about what to include in your business's marketing budget next year? Here's what leading bank marketers told us they plan on doing in 2021 to grow their brand and customer acquisition online.Budgeting and planning season for banks and...
How to Handle your First Brand Sponsorship Call
In this blog postSpeaking directly to brands about sponsorships and partnerships can be nerve-wracking, especially if it's your first time. Here are my tips for preparing yourself so that you feel confident and can get what you need out of a conversation bout a...
3 Key Content Marketing Strategies for Financial Services Marketers
In this article To stand out from the crowd, banks and fintechs need content that provides unique informational value and answers questions at every stage of the customer journey. Below are three effective content strategies that you can consider implementing at your...
32 Free Content Marketing Tools for Affiliates and Influencers
In this blogIf you're an influencer, content creator, or affiliate marketer that wants to take their content quality up a notch on a shoestring budget, we've got you covered: check out our list of free resources and apps to help you become a better content...
The End of Third-Party Cookies: What it Means for Financial Marketers
In this article With third-party cookies being sunsetted from Google Chrome, what are the implications for financial marketers? Learn more about what this means and how to prepare your company for a third-party cookie-less future.In January 2020, Google announced that...
Workshop Recap: Winning New Customers in Times of Change
In this article We partnered with the North Carolina Bankers Association on a 4-part marketing seminar to give bank marketers valuable insights for acquiring new customers during times of change. Learn more about our panelist's top tips for developing your bank's...
Is Affiliate Marketing The Best Way To Monetize Content?
In this article What's the best way to monetize your content and maximize your earning potential? Learn the differences between affiliate marketing, sponsorships, and self-authored content, and what you need to consider before you set off on your journey as a content...
Affiliate Managers: The Alfred to your Batman
In this article An affiliate manager can be the secret weapon that helps you maximize your customer acquisition rates, providing you with insider knowledge, expertise, and resources that will boost the performance of your affiliate marketing campaigns.If you’ve read...
CPA Affiliate Networks: What to Consider Before Joining
In this article Not sure if an affiliate network is the right fit for your brand or is giving you the best CPA? Here's what influencers, publishers and content creators should look for when evaluating an affiliate network before you decide to apply.Joining a CPA...
Why You Need to Start Affiliate Marketing Today
In this article For those unsure about whether affiliate marketing is right for you, we’ve put together five reasons why you should start affiliate marketing right now! Read on to learn where your time is best spent. Affiliate marketing is a model that bloggers...
Webinar Recap: The Power of Influencer and Content Marketing
In this article We've put together a recap of some of the key takeaways from our recent webinar on the power of influencer and content marketing.Thank-you to everyone who attended our webinar The Power of Influencer and Content Marketing with the Ohio Bankers League...
Webinar Recap: Influencer Marketing for Banks and Financial Institutions
In this article We've put together a recap of some of the key points from our recent webinar on influencer marketing for banks and financial institutions.Thank-you to everyone who attended our webinar Influencer Marketing: How to Develop Your Strategy to Drive New...
Key Trends Reshaping the Financial Industry
In this article Banks must position themselves well for the new normal by getting ahead of these key fintech trends. These are six important financial industry trends to watch out for in 2022 and beyond.Last updated: December 8, 2021 2020 was a year of significant...
Midwest Bank Center – Community Bank Month Feature
In this article In this community bank feature, we spoke with an executive from Midwest Bank Centre about how community banks differ from other banks and how the Covid-19 pandemic has affected small businesses.April is community bank month, a time to recognize the...
Evergreen Bank Group – Community Bank Month Feature
In this article In this community bank feature, we spoke to an executive from Evergreen Bank Group about how they serve their community and the strategies they are using to meet new customer demands.April is community bank month, a time to recognize the commitment and...
Wintrust Community Banks – Community Bank Month Feature
In this article We spoke to some of the executives at Wintrust Community Bank to learn more about their involvement with their communities and how community banks have evolved over the years.April is community bank month, a time to recognize the commitment and...
High Paying Financial Affiliate Programs to Promote in 2021
In this article For affiliates, we've put together a list of several of the most lucrative financial affiliate products you can promote on your site.There’s a lot to love about being a financial affiliate. Financial products are evergreen, profitable and used by...
How Affiliate Marketing Works for Financial Institutions
Fintel Connect's Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing. Interview Chapters00:00 - Intro00:44 - Is now a good time to get into affiliate...
Influencer Marketing vs. Performance Marketing
In this article You may be familiar with the idea of influencer marketing, but do you know how it differs from performance marketing? Keep reading to learn more.Whether it’s YouTube tutorials, TikTok dances or product comparisons, creating digital content can be a lot...
Is Debt Part of the “New Normal”? Interview with GreedyRates
Millions of households continue to struggle with the financial impact of the pandemic, but is the rise of personal debt just part of the "new normal"? I sat down with Danit Ianovici, Head Editor of GreedyRates, to discuss their comprehensive study on Canadian...
Webinar Recap: Compliant Digital Marketing and Growth
In this article We've put together some of the key takeaways from out recent webinar on compliant digital marketing and growth. Thank you to everyone who participated in our Compliant Digital Marketing and Growth panel. We’re always excited to share our insights and...
Webinar Recap: Going Where Your Consumer Are: Online
In this article We’ve pulled together the highlights and key takeaways from our recent webinar on meeting your customers in the online space.Thanks to all who attended MK Decision’s webinar Going Where Your Consumer Are: Online. We're always excited to collaborate...
What Marketers Need on the Frontlines of Sales
In this article The marketing ecosystem for financial institutions is changing with many customers going online to fulfill their needs. Keep reading to find out what marketers need on the frontline of sales.For over a decade now, customers have decided to bank with an...
How-To Series: Optimize Results Using Fintel’s Custom ID
In this article Learn how to optimize your affiliate results through Fintel's customer ID.Tracking links are fundamental in affiliate marketing. They are used to credit referral actions to the rightful affiliates. They are more than just a functional way to attribute...
How to Create Financial Stability From Your Blog
In this article Learn how to get the most from your blog content and create financial stability.In April, Amazon announced that it was slashing commissions in its affiliate program, Amazon Associates. In some of its largest product categories, the reduction was as...
How-To Guide: Managing Affiliate Marketing Cash Flow
Cash flow is the lifeblood of any affiliate marketing business. Here’s a practical guide to managing it better.
Session Recap: Digital Marketing Channels for Your Bank
In this article We’ve pulled some of the highlights from our discussion and shared them for easy reading below.Thanks to all who attended last week’s digital marketing session at the Pennsylvania Bankers Association Digital Banking Conference. We’re also thankful to...
The Golden Exit: 5 Tips for Exiting Your Tech Company
In this article Fintel Connect's CEO and Founder Nicky Senyard shares her lessons learned from exiting her first tech company, and what every tech founder should know on their journey to acquisition.Find Nicky on LinkedIn and follow us @Fintel Connect. Or, if you’d...