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Setting Up Your SEO For Organic Success

Setting Up Your SEO For Organic Success

Yvette Edsall Digital Marketing ManagerSEO is an essential digital marketing channel for capturing new, high-intent audiences. While paid ads, social media and other channels can also generate website traffic, search traffic -- potential customers that clickthrough to...

How To Plan Your Bank Marketing Budget

How To Plan Your Bank Marketing Budget

Julia Wild DirectorBusiness Development  As a financial marketer, planning your bank’s marketing budget is one of the most strategically valuable tasks you perform. A thoughtful, well-designed budget ensures that your marketing dollars are allocated to the most...

How Financial Marketers Can Prevent Affiliate Fraud

How Financial Marketers Can Prevent Affiliate Fraud

Nicky Senyard CEO and Founder  Affiliate marketing can be a very powerful channel for driving revenue, but it also comes with certain risks. Arguably the most dangerous risk is affiliate fraud, where unscrupulous affiliates engage in false, illegal or unethical...

CCBN Webinar Recap: The Future of Digital Marketing

CCBN Webinar Recap: The Future of Digital Marketing

Author: Alana Levine Chief Revenue OfficerThanks to all who attended last week's webinar on the future of digital marketing! ICYMI, we've put together a high-level recap of our panel discussion on the future of digital marketing for banks and financial...

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