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Top 3 Takeaways from ABA Bank Marketing Conference 2022

Top 3 Takeaways from ABA Bank Marketing Conference 2022

In this article We gathered the most relevant takeaways from the ABA Bank Marketing Conference to help banks turn their marketing challenges into strengths. Brooke Henderson Growth Associate A few weeks ago, we attended the Bank Marketing Conference organized by...
Top 5 Takeaways from FinCon 2022

Top 5 Takeaways from FinCon 2022

In this article Partnering with financial companies can be tricky. These five suggestions teach how to turn a one-time sponsorship into a long-term partnership. Sophie Turner Publisher Team Associate Our team flew to Orlando for FinCon 2022 last month -many of them...
What Marketers are Getting Wrong About Personalization

What Marketers are Getting Wrong About Personalization

In this article Is personalization overrated? We weigh in on a recent op-ed from Marketing Week. Louise Copland Marketing Director Remember when personalization was the big thing? The allure of tailoring brand experiences and messages to a specific audience of one...
5 Must-Do’s for Influencers using Affiliate Links in their Content

5 Must-Do’s for Influencers using Affiliate Links in their Content

In this article Are you new to using affiliate links for your content? Here are 5 must-do’s for influencers to maximize income earnings from affiliate partnerships. Elise Jung Account Manager Many influencers have  caught on to the power of affiliate links for...
How to boost your influencer marketing campaigns

How to boost your influencer marketing campaigns

In this article Here’s how you can empower your influencers to go the distance in driving new customers to your financial institution. Is our marketing funnel airtight? Can we leverage the success of our influencers to amplify results even further? Is any of the...
How to win long-term brand deals as an influencer

How to win long-term brand deals as an influencer

In this article ​Are you looking to go beyond one-time sponsored posts and into long-term brand deals? Here’s how you can get a step ahead of the competition. Yvette Edsall COO If you’re an influencer, you know how competitive the space is: everyday there are...