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How Affiliate Marketing Works for Financial Institutions

How Affiliate Marketing Works for Financial Institutions

Yvette Edsall Client Services Director Fintel Connect’s Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing. Interview Chapters00:00​ –...
Is Debt Part of the “New Normal”? Interview with GreedyRates

Is Debt Part of the “New Normal”? Interview with GreedyRates

Yvette Edsall Client Services Director   Millions of households continue to struggle with the financial impact of the pandemic, but is the rise of personal debt just part of the “new normal”? I sat down with Danit Ianovici, Head Editor of GreedyRates,...
How-To Guide:  Managing Affiliate Marketing Cash Flow

How-To Guide: Managing Affiliate Marketing Cash Flow

Yvette Edsall COO In this article Learn more about managing affiliate cash flow for your business. As an affiliate marketer, it can be very easy to get fixated on commissions. After all, that’s the number you see when you log into your affiliate account every day, and...
Setting Up Your SEO For Organic Success

Setting Up Your SEO For Organic Success

Yvette Edsall Client Services Director In this article While the rules of SEO are ever-evolving, this article will get you up to speed on the essentials so that your business can establish a competitive position online. Updated: Feb 17, 2022 SEO is an essential...
How Financial Marketers Can Prevent Affiliate Fraud

How Financial Marketers Can Prevent Affiliate Fraud

Yvette Edsall COO In this article Investing in affiliate marketing doesn’t come without risk. Read on to learn about ways to mitigate fraud risks with your affiliate marketing partnerships.  Affiliate marketing can be a very powerful channel for driving revenue,...