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What Marketers are Getting Wrong About Personalization

What Marketers are Getting Wrong About Personalization

In this article Is personalization overrated? We weigh in on a recent op-ed from Marketing Week. Louise Copland Marketing Director Remember when personalization was the big thing? The allure of tailoring brand experiences and messages to a specific audience of one...
How to boost your influencer marketing campaigns

How to boost your influencer marketing campaigns

In this article Here’s how you can empower your influencers to go the distance in driving new customers to your financial institution. Is our marketing funnel airtight? Can we leverage the success of our influencers to amplify results even further? Is any of the...