by Louise Copland | Mar 23, 2023 | Brand
In this article From SEO and social media to influencer marketing and beyond, we delve into the latest trends and expert strategies for maximizing your online presence. This article offers actionable tips and insights to help you unlock the secrets to successful... 
by Louise Copland | Mar 9, 2023 | Brand
In this article Customer expectations are higher than ever, and for your financial brand to succeed, it needs to be able to not just meet these expectations, but exceed them. This article explores three things your marketing team can do to deliver better customer... 
by Louise Copland | Aug 11, 2022 | Publisher
In this article Is personalization overrated? We weigh in on a recent op-ed from Marketing Week. Louise Copland Marketing Director Remember when personalization was the big thing? The allure of tailoring brand experiences and messages to a specific audience of one... 
by Louise Copland | Jul 28, 2022 | Publisher
In this article Here’s how you can empower your influencers to go the distance in driving new customers to your financial institution. Is our marketing funnel airtight? Can we leverage the success of our influencers to amplify results even further? Is any of the...