Fintel Connect’s Nicky Senyard and Yvette Edsall discuss how FIs, fintechs and banks can drive positive bottom-line impact via affiliate marketing, also known as performance marketing.
00:00 – Intro
00:44 – Is now a good time to get into affiliate marketing?
02:05 – What do I need to succeed?
03:28 – How does affiliate marketing work with other channels?
04:27 – How much do I need to budget for affiliate marketing?
07:02 – Can I test performance marketing?